The local television market universe estimates for the various designated market areas, as defined and used by the nielsen company. Designated market areas (dmas) are a proprietary geography defined by nielsen. Nielsen dmas, or designated market areas, are geographical regions defined by nielsen media research that represent specific television viewing markets in the united states. Designated market area regions (dmars) delineate the geographic boundaries of 210 distinctive regions to assess tv penetration of audience counts within the u. s. For a viewership year.
Nielsen Dmas
The local television market universe estimates for the various designated market areas, as defined and used by the nielsen company. Designated market areas (dmas) are a proprietary geography defined by nielsen. Nielsen dmas, or designated market areas, are geographical regions defined by nielsen media research that represent specific television viewing markets in the united states. Designated market area regions (dmars) delineate the geographic boundaries of 210 distinctive regions to assess tv penetration of audience counts within the u. s. For a viewership year.
